Edtech Marketing Solutions – Scale Admissions, Webinars & Course Sales
For Online Institutes, Edtech Startups & Coaching Brands in India
Why Digital Marketing is Crucial for Edtech in India
- Over 400 million learners in India are online.
- The Indian Edtech market is projected to cross $10 billion by 2026.
- Only 10–15% of free leads convert without a well-structured funnel.
- Most students compare 3–5 course providers before enrolling.
Our Key Clients
Our Edtech Lead-to-Conversion Funnel
We create a multi-layered Edtech Enrollment Funnel to help you capture, nurture, and convert learners:
1. Discovery & Awareness
- Google Ads for “best [course] coaching online”
- Instagram Reels & YouTube Shorts for courses
- SEO blogs for “how to crack NEET/IELTS/CA”
2. Lead Generation
- Webinar registration funnels
- Lead magnets: eBooks, PDFs, quizzes
- Landing pages for scholarship offers
3. Engagement & Nurturing
- WhatsApp follow-up automation
- Email drip sequences (demo reminder, social proof, limited offers)
- Counselor bot for instant responses
4. Conversion
- 1-click demo scheduling
- Call + WhatsApp call-back systems
- Course pricing breakdowns + EMI info
5. Retention & Referral
- Certificate delivery automation
- Alumni referral program
- Telegram/Discord community nurturing
Edtech Segments We Work With
Online Coaching (NEET, JEE, UPSC, CAT, CUET)
Optimized websites for coaching institutes to boost enrollment and deliver seamless learning.
Study Abroad Consultancies (IELTS, GRE, GMAT)
Conversion-driven websites for study abroad consultancies to attract and engage students.
Skill-Based Course Creators (Coding, AI, UI/UX)
Interactive websites for course creators to showcase skills, engage learners, and sell.
Institutes with Hybrid/Online Models
Smart websites for hybrid institutes offering seamless online-offline learning experiences.
Online Academy Startups (LMS-based)
LMS-based websites for academies to deliver, manage, and monetize online courses.
Individual Educators & Tutors
Personalized websites for educators to showcase expertise, attract students, and teach online.
Language Learning Apps
Engaging websites for language apps to attract users and boost subscriptions.
Edtech SaaS (CRMs, LMS providers)
Custom websites for EdTech SaaS to showcase features, drive demos, and conversions.
E-commerce Store
High-converting e-commerce websites designed to boost sales and enhance user experience.
Services We Offer for E-commerce Brands
Service | Description |
| Google & YouTube Ads | Target students searching for coaching, crash courses, and practice tests. |
| Meta Ads (FB & Instagram) | Webinar promos, course reels, and lead gen for parents & students. |
| Webinar Funnel Design | Registration > Reminder > Live Session > Offer Funnel. |
| Landing Pages for Courses | EMI options, trust elements, video testimonials & syllabus breakdowns. |
| WhatsApp & Email Automation | Send demo invites, reminders, and follow-ups post-attendance. |
| SEO for Course Pages | Rank for “best UPSC coaching online” and similar terms. |
| CRM Setup & Counselor Handover | Assign leads to counselors instantly using lead distribution logic. |
| Progress Tracking Dashboards | Monitor leads, ad ROAS, CTR, demo attendance, and enrollments. |
FAQ's
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Can you help us sell both recorded and live courses?
Yes. We build funnels for both formats — including landing pages, ad campaigns, and follow-up automation.
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What’s the best way to promote online coaching classes?
A mix of Google Ads, YouTube demos, and WhatsApp webinar funnels works best for Indian students.
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Can you target parents of school students too?
Absolutely. We run ad creatives that focus on parent trust and student success stories.
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Do you help with hybrid coaching institutes (offline + online)?
Yes. We can geo-target offline students and use automation to enroll them in your online platform.
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Do you provide ready-made LMS or integrate with existing ones?
Yes. We work with LearnDash, Teachable, Webflow, and other LMS tools, or create custom WordPress/Shopify education setups.
Talk to Our Experts
Let’s craft email campaigns that deliver the right message, to the right audience, at the right time.
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